LOS ANGELES, Jun 01, 2021 (GLOBE NEWSWIRE) – Brilla Media, the organizers of Cinco de Mayo LA virtual, today released a recap video commemorating the historic virtual festival that brought together music stars and celebrities on Saturday to raise awareness and fundraise for California Rural Legal Assistance, Inc. (CRLA). The special recap video can be viewed at https://www.youtube.com/watch?v=CAoLkGA2Bjw.

The national TV and digital broadcast festival was co-hosted by Hollywood stars Rosario Dawson (“The Mandalorian”) and Melissa Barrera (upcoming “In The Heights”) and was presented by the Latino Community Foundation (LCF), who leveraged the festival to promote COVID vaccination in the Latin American community.

“We are extremely grateful to the sponsors, production partners, musical artists, celebrities and media partners who have helped us lay the groundwork for a potential future Cinco de Mayo LA that will take place both on the streets of Los Angeles and in line”. said Manny Ruiz, who, along with Brilla Media partner Ralph Paniagua, produced the festival.

As part of the video released today, the producers would like to thank the musical artists who performed for Cinco de Mayo LA, which, in alphabetical order, included: Alaina Castillo; Andrezka; Connie Peña; Dafne; Diego Latoo; El Chapo de Sinaloa; Grupo G; ICC; Jessi Uribe; Jawndarko; Lady Vixxen; The Original Banda Limon; La Santa Cecilia; Los Dioses Del Ritmo; Los Wizzards; Manuel Turizo; Mélanie Pfirrman; Paola Jara; Sun; Tefi Valenzuela; and Yanet Guadalupe.

The festival would not have been possible without the generous support of major sponsors, Converse, WSS, Disney / Pixar “Luca” and Warner Bros. “In The Heights”. Pictures. “In The Heights,” based on the award-winning musical Lin-Manuel Miranda Tony, which Warner Bros. Pictures hits theaters nationwide and on HBO Max on June 11; will be available on HBO Max for 31 days from theatrical release. Other sponsors include the Friends of the National Museum of Latin Americans and MyCajita.

Media partners

Media and production partners for this year’s Cinco de Mayo LA festival included MegaTVO, VME, Spanish Broadcast System (SBS), Maria Marin, EsTiempo, Latin Heat Media, Viva Live TV, The Cerro Group, Latinx Newswire, La Plaza de Cultura y Artes, Dustelli Music, La Santa Cecilia, MexicanGueys and Nicole Presley of Presley’s Pantry.

Award-winning broadcaster and producer Richy Miranda-Cortese helmed the show, which was edited by Efrain Gonzalez.

Production partners

Brilla Media is also extremely grateful to Bel Hernandez of Latin Heat and the producers of “The Bronze Screen: 100 Years of The Latino Image in Hollywood Cinema”, Nancy De Los Santos, Alberto Dominguez and Susan Racho.

The following people also played invaluable roles in the production of the festival: Eddie Lopez (artistic director); Heather Lopez and Rachel Matos (social media); Andres Salce and Jose Pepe Cruz (talent coordination); Martha Cancel (music license); Carlos Phoenix (technical support) and Cela Toro (PR support).

The festival’s reference agency was De Alba Communications.

Next up for Brilla Media is the 116th Street Festival Livestream, which takes place on July 10th. Sponsorship requests can be sent to [email protected]

About Brilla Media
Latino-owned and operated Brilla Media provides brand marketers with innovative Latinx-branded entertainment, media and experiential storytelling.

Powered by an exclusive premium content distribution platform that integrates paid, owned, earned and partnered partnerships, Brilla Media ALWAYS guarantees the results of branded CPE campaigns.

The company has five pillars of service: Brilla Media (distribution), Brilla Live (festivals and live broadcasts), Brilla Creative (original narration), Brilla Social (influencer and social media amplification) and Brilla Purpose (social good).

The Brilla team was created by Ralph Paniagua, Manny Ruiz and Joseph Paniagua, the founding pioneers of Hispanic social media, sports marketing, pop culture festivals and news services. Follow Brilla Media on LinkedIn, Twitter and Facebook.

About the Latino Community Foundation
The mission of the Latino Community Foundation is to unleash the civic and economic power of Latinos in California. LCF has the largest network of Latino philanthropists in the country and has invested $ 17 million to strengthen Latin American civic and political power and leadership in the state. It is the only statewide foundation that focuses solely on investing in Latino youth and families in California. For more information, please visit: www.latinocf.org.

CONTACT:
Victoria Sanchez de Alba
By Alba Communications
650-270-7810
[email protected]



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