Dame Products, which sells vibrators and sexual wellness items, has raised $ 4 million in seed funding from various women-run businesses.

The company, co-founded by ‘sex expert’ Alexandra Fine and mechanical engineer Janet Lieberman-Lu, has previously relied on crowdfunding, raising less than $ 1.5 million through platforms such as Kickstarter since. its launch six years ago. He plans to use the seed funding to expand his team and product assortment, fund research, and build a clinical advisory board made up of therapists, herbalists, doctors and scientists.

In a statement, Fine acknowledged a cultural shift towards a better understanding of “how sexual pleasure and pleasure products are integral to our overall health and well-being.”

“The more we can recognize the overall impact of sexual well-being – or lack thereof – the more we will continue to learn from the experiences of others, allowing us to be better partners, better lovers and ultimately happier humans,” said she declared.

The fundraising round was led by Listen, with participation from Chingona Ventures, The Community Fund, Her Capital, HP Reformation Ventures, IgniteXL Ventures, Joyance Partners and angels such as Christiane Lemieux, Ashley Hartman, Kirstan Barnett and Sonia Nagar.

Lady is in growth mode: The company saw a 100% year-over-year increase in sales in 2020. Her Arc vibrator, priced at $ 115, sold out within 72 hours of the release. initial launch and continued to sell three more. times last year.

Several product launches are slated for 2021, the first of which is Aer, a “suction cup toy” that sells for $ 95.

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